Are You Planning To List Your Property To Sell? How Do You Market Your Listings?
Your realtor should create an impressive description, take photographs to post online, and submit to Multiple Listing Service (MLS), perhaps placing ads with local publications if applicable – done! Or isn’t that enough?
No longer. Today in most U.S. cities and beyond, that alone won’t do. Agents now possess numerous tools for marketing their property in innovative and fresh ways, one popular trend among sellers of real estate today.
Proven & Popular Avenues To Begin Marketing Your Listings
- Social Media – websites such as Facebook, Twitter, Instagram, TikTok and YouTube
- Video – YouTube, Vimeo, and Live Streaming on Tik Tok and others
- Drone footage
- Open House
- Property and Town History
- Digital and Traditional Ads
Realtors have used social media channels like Instagram, Facebook, and YouTube to market their properties and reach a broader audience. Many agents have built fan bases through channels like these and use videos, images, and more creative content, such as memes or GIFs, to promote their represented properties.
As social media allows individuals to form strong ties among themselves, those reading articles like these may forward them to friends they believe might find them attractive – opening agents up to potential buyers they otherwise might never come in contact with directly. This also helps agents establish connections with buyers they might otherwise miss.
What Is TikTok and How Do I Use That For Marketing?
TikTok videos have proven an effective method of drawing attention to properties. Videos may be as short or as long as desired; ensure they’re entertaining, with music or sound effects and relevant hashtags, leading viewers to the agent website where further details and videos may be found for those curious enough to learn more about what’s for sale – this technique has brought agents across America millions of viewers and followers through posting listings on TikTok!
Intelligent agents leverage social media as part of their outreach strategy by reaching out to micro-influencers and individuals with large followings on social media in communities. If, for example, an interior designer had decorated the property using their followers on social media, then that designer can promote it via their feed while advertising the agent and his interior designer’s services in return.
As part of your interview process with real estate agents who compete for your business, make sure you ask about their social media profiles as well as follower counts across platforms; ask to see some content posted across them all, as failure to use these means could mean buyers going elsewhere for property listings.
There Are Videos, and Then There Is Video
Setting out to market large, luxurious houses effectively and producing quality videos are integral. People can quickly identify between an amateurish film made using only an agent’s smartphone moving through rooms vs. professionally shot footage that offers quality footage with more creative editing, likely featuring humor or compelling narrative elements.
Video has long been considered essential to creating interest, and today many buyers use videos as part of the buying process. This trend was made famous during the outbreak of coronavirus when many were unable to visit houses directly due to limited open houses or tours being available; nonetheless, it remains popular today, and buyers tend to watch an online video before deciding if they wish to see the home personally or not.
Companies like Matterport 3D tours represent one of the latest technological innovations that have taken video tours to new levels, allowing viewers to navigate properties virtually by mouse click as if in real life and experience each element from every conceivable viewpoint. Prospective home buyers can view cabinets and cabinets along with experiencing their property at a higher level than usual through these virtual house tours.
A compelling home sale video could be essential in convincing foreign buyers of its merit, especially when selling to an out-of-state clientele. A quality video proves vital when selling to these international clients and could increase the odds of a sale.
Drones Tell an Interactive & Engaging Story
Drone technology has rapidly improved and becomes less costly over the last several years, offering everyone a fantastic opportunity to showcase a home from above. Drones make perfect sense for larger structures with extensive landscaping or waterfront properties with large pools or lush forests; other notable components may also benefit.
Apartment buildings also benefit from drone footage for promotion, as it requires more than just an overview from floor level alone. Even when promoting a multi-floored apartment on top of a building in Manhattan featuring terraces – using a drone to record their stunning outdoor areas and give an impression of prospective view.
Open House Events For Marketing Your Listings
Open house events remain an excellent way of drawing interest and curiosity to a property. Brokers typically start their open houses for brokers only before inviting buyers directly. Open houses also allow brokers to inform and draw attention from clients looking for homes within their region; hopefully, their outreach efforts can connect those clients to what house might interest them!
Finding brokers willing to attend open houses has recently become more challenging due to busy schedules and similar houses that don’t stand out from others. One strategy clever agents employ for increasing attendance at broker open houses is making these events themed events.
One idea would be for one guest to bring Mexican appetizers, an alcohol bar, and music. These festivities could be advertised as an open house event in your house-for-sale listing. Or they can plan an open house event during one of many fun holidays like National Donut Day (providing donuts free!), then contact an established bakery or caterer such as Donut Shop Bakery to provide donuts at no cost at the event – something which might draw more brokers as attendees! Anything which sparks enthusiasm could increase attendance – leading up to the closing!
Property With An Outstanding History
Manhattan properties featured on television programs like “Succession” or “Billions” often sell quickly when put up for sale – people love knowing their property comes with some distinction or has an intriguing past, making buying one all the more desirable.
History and fame play an integral role in property appreciation. A famous person once resided or visited this property; perhaps its past has even been featured as part of an iconic television series or movie set; were any significant historical events held nearby warrant special consideration? An experienced broker will investigate these possibilities to uncover something of note that may make this home noteworthy and distinctive.
Print or digital advertising of properties has proven an effective method. Yet, agents need to think carefully about who might eventually purchase your home and their needs when advertising this way. When advertising to an international or high net-worth buyer, it may make sense for Tatler magazine (an exclusive British publication) or The New England Journal of Medicine to reach potential purchasers; otherwise, digital promotion might make more sense for first-time home buyers looking for their dream house nearby hospitals.
Considering who your target buyer could be and the channels through which they might reach advertising is one of the primary aspects to remember when making decisions about magazine ad placement.
Be mindful that marketing strategies can be expensive. Your agent typically covers these costs; therefore, the amount an agent is willing to cover depends upon the value of the home being advertised for sale. In certain instances, sellers must cover part or all of the expenses for more expensive tools that might otherwise incur fees from an agent.
These innovative, unconventional ways are just some approaches used to sell real property in today’s marketplace. Agents willing to think creatively have many more ways to sell property than ever before. When working with sellers, you should inquire about their plans for advertising their listing(s).
