Let’s be honest—real estate isn’t what it used to be. In 2025, the game is faster, more digital, and more competitive than ever. Agents, brokers, and investors across all niches are having to pivot, innovate, and level up constantly. That’s where coaching comes in. Not the cheesy “rah-rah” stuff from the early 2000s—but real, grounded, strategic coaching that helps you scale your business and stay relevant.
So whether you’re slinging luxury listings, managing mobile home parks, or getting your feet wet with commercial leases, this list is for you. We’ve rounded up the top 10 real estate coaches of 2025—and we didn’t just pick the loudest voices. We chose agents, brokers, etc. who are actually moving the needle in different corners of the industry.
1. Tom Ferry – The Systems Guy for Residential Agents
You can’t talk real estate coaching without mentioning Tom Ferry. While he’s been around for years, he’s still the go-to for residential agents trying to scale. Tom’s magic is in helping solo agents create systems—lead gen, follow-up, time blocking, digital marketing. If your pipeline feels like a rollercoaster, his coaching can help you stabilize and grow. His team offers live events, 1-on-1 coaching, and an insane amount of video content to keep you motivated and on track.
Who he helps most: Residential agents, team leaders, and broker-owners who want to scale predictably.
2. Brian Buffini – Master of Relationship-Based Selling
If you hate cold calls and would rather build a business around trust and referrals, Brian Buffini is likely your guy. His coaching is all about nurturing your database—remember birthdays, check in, deliver value. It’s simple, old-school, and still wildly effective. His “Working by Referral” system helps agents stay top of mind without chasing every shiny object out there. In a time when authenticity is the real flex, Buffini’s model shines.
Who he helps most: Residential agents who want to work smarter, not louder, using their sphere of influence.
3. Rod Santomassimo – The Architect for Commercial Real Estate Pros
Rod isn’t your typical hype man—he’s a commercial real estate pro who talks strategy, branding, and systems. Through his Massimo Group, Rod coaches brokers on how to build businesses that go beyond deal-chasing. He’s big on teaching professionals how to stop being “just another agent” and start positioning themselves as expert advisors and business owners. That’s crucial in commercial real estate, where relationships and reputation are everything.
Who he helps most: Commercial brokers looking to level up from individual dealmaker to trusted market authority.
4. Jade Shenker – The Voice of the New Urban Commercial Shift
A newer face on the scene, Jade Shenker has been shaking up the commercial coaching space with her “unpolished but powerful” style. Formerly a top residential broker in NYC, she’s pivoted to commercial investments—and is bringing a lot of agents along with her. What makes her stand out? She’s teaching regular agents how to identify commercial opportunities, structure small syndications, and stop ignoring urban storefronts, warehouses, and flex space that’s hiding in plain sight.
Who she helps most: Residential agents pivoting into commercial or investors looking to diversify.
5. Byron & Sharnice Sellers – The Mobile Home Movement Leaders
Byron and Sharnice turned a couple of mobile home flips into a national coaching brand—and for good reason. Their program teaches everyday people how to buy, renovate, and resell manufactured homes (often without owning the land). They’ve built a loyal following with a very real message: you don’t need a massive bankroll to make real estate money. In a time when housing is increasingly unaffordable, they’re giving people a smarter path forward.
Who they help most: New investors, side hustlers, and agents looking for an overlooked niche.
6. Frank Rolfe – The Mobile Home Park Strategist
Frank Rolfe is one of the most prominent names in the mobile home park space. As co-founder of Mobile Home University (MHU), he’s spent years demystifying the ins and outs of park ownership, from due diligence to management.
Unlike many “gurus,” Frank doesn’t sugarcoat things—he breaks down the economics, legalities, and on-the-ground challenges of manufactured housing investing. His coaching programs have helped thousands of investors understand how to profit responsibly in one of America’s most misunderstood housing niches.
Why he made our list: Rolfe’s direct, numbers-based approach helps new and experienced investors alike navigate a niche that’s becoming increasingly relevant as affordable housing continues to dominate national conversations.
Who he helps most: Investors focused on long-term wealth through mobile home parks, especially those looking to scale efficiently.
7. Darryl Davis – The Open Listing Whisperer
Darryl’s been around for decades, but don’t let that fool you—he’s evolved with the times (he even saw the writting on the wall of the real estate industry an became a member of MyState MLS in the summer of 2024). In 2025, his Power Agent® Program is still helping thousands of agents increase their real estate listings and navigate tricky buyer-seller dynamics. What makes him especially relevant now is his focus on adaptability—FSBOs, expireds, open houses, AI scripts, and even rentals. He’s leaned hard into tech lately and gives agents tools that actually work in today’s market conditions.
Who he helps most: Agents focused on listings, rentals, and market share in competitive residential zones.
8. Angela Gregg – The Passive Income Guide for Rental Investors
Angela Gregg doesn’t just talk about rentals—she builds them. A former property manager turned coach, Angela’s approach to coaching is heavy on the numbers and systems. Her sweet spot? Helping people build long-term wealth through turnkey rental portfolios. She teaches agents and early investors how to spot solid cash flow deals, manage properties efficiently, and avoid getting buried by maintenance or management headaches.
Who she helps most: Agents working with investors and solo operators building buy-and-hold rental portfolios.
9. Ryan Serhant – The Content & Luxury Branding Machine
Ryan Serhant isn’t just a coach—he’s a media mogul. Through his “Sell It Like Serhant” platform, Ryan has helped thousands of agents build magnetic personal brands that attract high-end buyers and sellers. His coaching is less about scripts and more about creating presence. If you want to be known, recognized, and respected in your market, his video-first, confidence-driven approach can help.
Who he helps most: Ambitious agents in residential or luxury spaces looking to become local celebrities.
10. Katie Lance – The Authentic Social Coach
Katie Lance is the social media coach for real estate agents who want to show up online without becoming influencers. Her content strategy is focused, human, and consistent—think less viral dances and more value-packed content that builds trust. She teaches agents how to turn likes into listings by being real, relevant, and responsive. Her community-focused philosophy works well in both large metros and small towns.
Who she helps most: Solo agents and teams who want social media to feel manageable and meaningful.
Final Take
There’s no one-size-fits-all coach. The “best” coach is the one who helps you where you are, with your style of doing business, and the goals you’re chasing. Some of these names you might already know, but hopefully, a few are new—and spark some ideas for where your business could go next. Because if 2025 has taught us anything, it’s this: real estate isn’t slowing down. And neither should you.
