One of the first impressions you will make when listing an apartment won’t be in person; it’ll be the apartment listing itself. There are a lot of “first impressions” out there since your apartment listing is among the hundreds, if perhaps thousands, of listings available in your neighborhood.
First impressions are based on the appearance and design. If you make your advertisement appealing, you draw the attention of those who read it and are only a step from creating a desire for the prospective tenants to submit a lease application or request an appointment to visit the apartment and eventually help them become tenants.
You’ll want to create an appealing apartment rental advertisement to draw prospective tenants. Here are some ideas.
Apartment Description
A complete but not repetitive description of the property is essential. Write a short description of the apartment you rent, focusing on the most critical characteristics without overstating or using many words. Including the area, the number of bedrooms and bathrooms, and other amenities like balconies or gardens, fireplaces, laundry facilities, intelligent appliances, or parking are recommended. At the top of the description, you must declare if the apartment is pet-friendly. It’s also an excellent time to include any recent changes.
Describe Building Facilities
Include the amenities standard to the area. Include if any are unique features. For instance, a fitness center is an excellent example of equipment; the pool can be outdoor or indoor. The rooftop deck could include a kitchen outside, and a communal room could have various options for games and more. Be sure to mention whether a coworking space has recently been attractive. Also, note when the building is serviced by the front desk or concierge staff or has an area for package rooms. A dog park or playground for kids can earn your property many additional points. Additionally, trails for biking and walking are highly sought-after amenities. Likewise, should there be bike storage and/or repair facilities, ensure that you mention it in your property description?
If your apartment is in an eco-friendly building, include the sustainability aspects. In the wake of increased awareness about green practices, renters are more interested in combating climate change and helping save the planet, and home is the ideal spot to begin.
Location, Location, Location Is Still A Thing
Remember when “location, location, location” was the most sought-after criterion when renting or purchasing real property? While it’s still essential, it’s less critical than many workers today work from home, which means they aren’t as tied to geographical locations. But your listing should include an exact address and the area of the house you’re renting. This is why you must also add all close amenities to your apartment, such as public transport, schools, shopping malls, supermarkets and parks.
Cost of Rentingย – Be Transparent When You Can
The rent amount for the month and the additional charges, which include pet deposit, security deposit, and parking charges, are as crucial as the facilities. In addition, please clarify whether you are paying for utilities in your rent payment for each month or not. Transparency is essential in financial matters.
Contact Information & Availability – Make Yourself Accessibleย
Indicate when the apartment will become open for occupancy immediately or in the future. Give a variety of contact methods, including telephone numbers and email addresses or a property management’s website.
No Stone Unturned With Your Visual Gallery
Roughly 10-15 images of good quality; however, keep them as accurate as possible and only edit them a little. The photos should show the home from different angles, but do not use repetitive pictures. Consider video or virtual tours offering an immersive view of the home. Please include the floor plan so prospective renters have a clearer idea of the design and layout.
Renter Terms And Conditions
In this section, you will define any lease terms specific to you, like lease length, the smoke-free policy for pets, and the restrictions or demands you are required to meet. These include minimum requirements for credit scores and minimum income requirements, background check details or rental background checks.
Tick the many boxes above, and your apartment’s listing makes an excellent first impression. Potential renters who think your requirements are appealing can easily reach you and set up a meeting, which could eventually be a sign-off on a lease and a rise in your community’s occupancy. Include your contact information on the MyState MLS real estate listings platform so that your conversion rate will increase!
Learn How To Use Open Listings With MyState MLS
Open listings are often a foreign concept to most agents, primarily because over 95% of local MLS companies cannot or will not accept a non-exclusive or open listing. find out how to super-charge or sustain your real estate business by utilizing open listings in a quick demonstration below:
