Real estate agents wear a lot of hats to sell and list homes successfully. That said, many real estate professionals can find it difficult to market to new clients when they are busy with negotiations, listing, staging and closing.
It is hard for Realtors to juggle so many roles, but they must know which marketing is worth the time. Real estate and marketing are always changing. Having a steady stream of new clients for your business is essential. Marketing your real estate company can be simple!
You have come to the right place if you’re looking for a simple way to reach out to your customers. With these 3 tried and tested marketing methods, you will be able to attract new customers more easily than ever.
Three easy marketing tips to grow your real estate business!
Local SEO
You can generate new customers with a powerful tool if you own a website. Search engine optimization is one of the most powerful tools that you can use for your website.
Search engine optimization, or SEO, is the process of optimizing your website for search engines. It is one of the key factors in digital marketing, as it will determine how many visitors you can bring in. Local keywords are a great way to grow a realty business.
Local keywords are a great tool to help you attract new clients for your business. You can attract potential clients to your website by using the right keywords and making changes to your website.
How to find and rank your site for local keywords
- Keyword Research: Do some research if you’re not sure what keywords to use on your site. You can generate lists and suggestions using free keyword tools. You can use keywords like Real Estate, Find A Realtor and Homes For Sale to rank for local searches.
- Create Localized OR Specialized Content: What questions are your clients looking for answers to? You could also be interested in the area with the best schools or the easiest commute! Local content will help you to attract your clients.
- Google Business Profile is the one of the more straight-forward ways to rank local and only takes a few minutes to setup. This will boost your local listings and help you to rank faster for those searches.
Local keywords are the best for Realtors to use because they are based on the areas you serve. You can increase your website traffic by including keywords that are specific to realtors and local.
Do not underestimate the power of your website to attract new clients. Local SEO can help you attract new customers to your website.
Social Media
A real estate agent or broker can also use social media as a great tool to market their business. This method allows those who are able to use it to find new clients and connect with them. Social media can be difficult to master if you do not have a strategy. A social media strategy for real estate agents and brokers is essential.
Social media is a great way to reach out to your local audience. Using the right hashtags, groups, and posts is the best method to stay in touch with your audience.
With so many social media sites, it’s easy to lose your way in the newsfeeds. It is important to have a social media strategy. Start small, with just 1-2 platforms. We would recommend starting with Facebook and then either Twitter (better for SEO) or Instagram.
What content is your local audience looking for? It may be beneficial to use the same approach on your website in order to connect with your audience. You can post content that you know your clients will be interested in, like sold homes, reviews of first-time home buyers, or market trends. Share with local groups, and make sure to stay local.
Hashtags can be used to reach potential clients. You can place your post in their feed by simply using the hashtags. By getting local in your niche again! hashtags to try include #realtor, #househunting #justlisted #realtorlife and many more!
Referrals
Have you set up a referral system for your real-estate business? You could be missing out on one of the best sources for your business.
Referrals can be a goldmine since you get a recommendation from a friend or family member. Referrals can be a powerful lead generation tool because every client you work with has friends and family and an endless network of business opportunities.
How can you access this hidden goldmine? You only need to ask! You would be surprised at who is searching for a real estate professional by simply contacting happy customers.
You can build a referral program by giving gift cards to people so they will come back later with a recommendation for you. People will remember you if you announce that you are looking for referrals.
Asking for testimonials can also be a great way to generate referrals. Referrals can be generated by testimonials. Reviews can boost local SEO, which will make it easier for you to rank for local keywords.
At the end of the day, marketing is an excellent way to bring in new clients for your Real Estate Business. You don’t need to jump on every marketing trend to attract new clients. These marketing tips will help you grow your real estate business and attract new clients.
