Global marketing is vital for businesses of today. The growth and integration of the global market have changed how businesses function and communicate with their customers, including real estate.
Get Your Real Estate Business Global
Businesses looking to expand into global markets must be cognizant of how they approach cultures with differing values and customs. For instance, if your company is located in the US and wants to sell projects to China, understanding how best to reach that market is essential. Let’s examine some advantages and strategies for implementing an effective international marketing plan.
Partner With A Well-Known Online MLS With Well-Known Affiliates
If you are a part of MyState MLS’s community, the MyState MLS international network as well as its own websites, you automatically gain from our brand’s reputation as an international player in real estate. It’s in your best interest to join our network, generating interest about your listings from different nations.
Use a unified approach across borders.
Create a strategy for marketing your business that operates without limitations. Our networks offer consistent style, presentation and design across all locations with numerous useful features to measure engagement across different countries. With more than 100 million consumer visits per month, you’ll have access to an international audience of potential buyers for your listings.
Let your clients who are selling your property that you’re doing every effort to attract the attention of potential buyers for their property.
Observe and engage your target online real estate audience.
Our annual reports reveal the growing interest of foreign buyers in purchasing properties located in North America, even during a time when the real estate market is facing challenges. It’s more essential than ever for your listing to have an international presence since your potential audience is exponentially larger when advertising globally. MyState MLS (the only online mls you’ll ever need) guarantees you reach consumers from their own country through portals that display listings in their native language.
As experts in the international real estate property market, we continue to improve and refine our listing portals to ensure that our clients get access to the most popular and well-known websites for an inexpensive cost. International marketing is crucial because it exposes your business to more people and offers an opportunity for greater visibility, greater awareness of your product, and increased sales.
Know the Florida Fair Housing Act (FHA)
FHA guarantees everyone American the same opportunity in the housing market under Fair Housing laws. For example, housing companies that do not offer an accessible way into the property or provide reasonable accommodations for disabled persons or any other prohibited practice.
- There are seven protected categories under Fair Housing laws (which include): race, color, national origin as well as disability, religion, sexual orientation, gender, and family status.
- Several landlords throughout the United States don’t know the consequences that could bring them to Federal Court.
The Housing Market For Immigrants & Immigrant Investors Housing Market.
When he was inaugurated in January, president Biden implemented a new policy to strengthen protections for immigrants and facilitate the flow of immigrants to the United States. It was reported that the U.S. Census Bureau experienced major challenges in recording information in 2020 due to the epidemiology of COVID-19. This is why we rely on data from 2019.
- The current population is 44.9 million immigrants throughout the United States.
- Mexicans represent the largest category of U.S. immigrants, comprising 24 percent of the overall immigration population in 2019.
- China (including Hong Kong and Macao but not Taiwan) comprises about 6 percent of the population.
- Immigrants from India represent around 6% about 6% of all immigrants to India.
- Together the top ten nations comprised 57% of the immigrants to the United States (U.S. Census Bureau 2019 )
What is this going to mean for selling property overseas buyers?
The truth is that all of these newly arrived Americans are connected to their country of origin, bringing us back to the first portion of our article about knowing how to communicate with a certain international target audience.
Did you even know?
- In China, most children can’t afford to purchase an apartment even with a loan from a bank, and a large portion of homes purchased by parents for their children. So, many Chinese parents begin saving money on the day their child is born to purchase their child a home. Additionally, it’s normal for parents of elderly to eventually live with their children, and it’s an investment for their future.
In many African countries, including Egypt most parents financially aid their children when they want to buy a house after graduating.
- Hispanic tradition is centered around the family unit, so many women prefer to stay home with their kids and help them go on higher education. The extended family aids the decision to move to the U.S. for this purpose.
The main thing that happens is that parents look for properties and then purchase these for their children living somewhere in North America – possibly studying post secondary on American land. International marketing can reach these buyers.
Common reasons why international buyers make investments on North American real estate The most common reason why foreign buyers invest in North American real estate
North America is a popular location for investment in foreign real estate. Here are a few reasons why you should consider advertising in international markets:
- Foreign investors in U.S. real estate enjoy identical rights purchase and own real estate in the U.S., the same way U.S. citizens have rights to do. Over the last ten years, foreign real estate investors have bought more than one Trillion dollars worth of U.S. real property. National Association of Realtors (NAR)
- U.S. lenders, who specialize in foreign-owned mortgages, can offer fixed-rate long-term mortgages with competitive rates for foreign investors who are not residents (with zero U.S. credit) and U.S. newcomers who have visas.
- The prices of homes in many U.S. metropolitan areas are affordable when compared with the central regions of other cities worldwide. For instance In Chicago the median cost per square meter of a home is $2,497 USD. This compares the $26,262 price in London (U.K.) and the equivalent of $28,570, in Hong Kong (China), or $10,932 in Mumbai (India). Global Property Guide, NAR
- The market for housing in the U.S. is stable, which makes it a good investment to foreign investment. With the huge demand for rentals, foreign buyers are able to find tenants for their investment properties.
The United States provides the perfect opportunity for real estate investors to earn cash flow from capital appreciation, rental income, and profit generated through commercial ventures that depend on investments in property.
What is The Canadian Export Buyers Ban?
Starting on January 1st, 2023 for two years, the prohibition on foreign homebuyers currently prohibits commercial businesses and individuals not from Canada from purchasing residential properties within Canada. There are exceptions.
Municipalities’ homes with a population of less than 10,000 people are not exempt from the ban, nor are recreational properties like cottages and lake houses. In addition the law doesn’t explicitly prohibit the purchase of large buildings with more than one unit.
Even though the legislation is aimed at non-Canadians however, residents of Canada who have working permits for temporary periods are permitted to purchase residential properties, and refugee claimants or international students who satisfy certain requirements. The ban does not apply to Canadian permanent residents or citizens and does not apply to non-Canadians planning to lease a residence in Canada. Non-Canadians who have a spouse or Common-law spouse who’s or was a Canadian citizen or permanent resident, or a person registered following the Indian Act or refugee are also exempt from the ban.
There are a lot of international buyers looking for real estate listings online which are legal to buy in Canada. We are able to assist in promoting your listings to them.
Making Preparations For The Future Of MLS Real Estate Listings
If you’ve not yet made it into the world of real estate, you’ve been hesitant because of a confusing and sometimes unclear method of calculating ROI for the marketing budget. Our fee structure for listing fees is low and well-established as well as you are able to control the promotions you run and modify your listing fee at any point. With the resources and support available to the agents, we encourage you to give it a go! Find international buyers as well as impress property owners and reach us now. We’ll assist you in getting started and will answer any questions you have.
About List Globally And Properstar
List Globally operates the largest international web of property portals worldwide, promoting on 100 property portals across dozens of countries. They reach an average monthly audience of well over 100 million potential buyers.
Properstar portals, which are an affiliate with MyState MLS, offer you the tools for marketing that you require to draw buyers and conclude transactions. Properstar provides accessibility to 2 real estate portals which help you to promote your property listings to a pool of potential buyers who are ideal for your property listings. Coupled with innovative and effective tools that can aid you and your clients in concluding successful deals.
Are you looking for answers or require more information? We invite you to book an appointment with one of our team members, who will happily help you with your inquiries.
